Download Communication Theories: Origins, Methods and Uses in the Mass Media (5th Edition) PDF EPUB
Author: Author
Pages: 432
Size: 3.594,62 Kb
Publication Date: June 29,2000
Category: Media Studies
The 5th Edition addresses ongoing adjustments in mass communications and fresh advancements in mass communications theory. The book also contains unique coverage of press uses and establishments, meant alternatively way to take into account mass conversation. A fresh chapter on cyber communications explores the influential fresh moderate, using discussions of mediamorphosis, hypertext, multimedia, interface style, Internet addiction and Internet dependency.
The book also applies conversation theories to the media with current illustrations from journalism, broadcasting, marketing and pr to clarify the principles. For readers thinking about exploring mass conversation theory. An extensively rewritten chapter on press chains and conglomerates addresses essential advancements in the field.