Download The Science and Art of Branding PDF EPUB
Author: Author
Pages: 558
Size: 2.478,80 Kb
Publication Date: October 3,2008
Category: Research
This innovative work offers a state-of-the-art summary of current taking into consideration the advancement of brand strategy. Co-author Sandra Moriarty can be the writer of the leading Concepts of Marketing textbook, and she and Giep Franzen have packed this quantity with practical learning equipment for scholars and college students of advertising and marketing communications, along with real brand managers. “The Technology and Artwork of Branding” makes obvious distinctions among the producer’s intentions, exterior brand realities, and consumer’s brand perceptions - and explains how exactly to fit all of them together to build effective brands. Unlike additional books on branding, it techniques successful brand technique from both producer and customer perspectives. Every chapter opens with a mini-case background, and boxed inserts offering rates from experts appear through the entire book. The reserve explains theoretical principles and illustrates them with real-life illustrations that consist of case studies and results from large-scale general market trends. “The Science and Artwork of Branding” also will go a lot more deeply than additional works in to the core idea of brand collateral, employing fresh measurement systems just developed during the last few years.