Download Trade Marketing Strategies, Second Edition: The partnership between manufacturers, brands and retailers (The Marketing Series) PDF EPUB
Author: Author
Pages: 183
Size: 1.471,57 Kb
Publication Date: October 4,1994
Category: Retailing
As more manufacturers’ outlets are dominated by the primary retail groups, manufacturers need to offer to the trade first to get space about retailers’ shelves together with own label items.
Producers have two - and just two - approaches for success: *build and keep maintaining strong brands *deliver exceptional customer service to suppliers. The case for advertising to the trade is definitely increasing and changing, which
book develops and strategies for this region of marketing. The initial has been neglected lately, that may create disastrous effects in the moderate to lengthy
term and the next forces companies to improve not merely their strategies, but their tradition and organizational structures. The reserve is supposed for practitioners and managers who are in charge of finding practical answers to real complications.
Key
styles and real problems arising out of these will be acquainted to those in charge of advertising in the FMCG section aswell concerning students of marketing.