Stickier Marketing: How to Win Customers in a Digital Age

Download Stickier Marketing: How to Win Customers in a Digital Age PDF EPUB

The web has revolutionized just how brands connect to their clients.” Grant Leboff argues that it’s not “profits on return” that counts but “come back on engagement,” not exclusive sales stage (or USP), but client engagement stage (CEP), that will help to make the difference in the current cluttered marketplace. He addresses four regions of CEP, such as partnerships, content, marketplace positioning and emotional offering proposition, and encourages user generated content material (UGC). To be able to gain customers’ interest and enhance their engagement, companies have to provide personalization and be a trusted way to obtain info.

Stickier Advertising gives a set of guidelines for effective communications in the digital age group by asking “not really what your advertising can perform for you personally, but what your advertising can perform for your consumer.

This second edition provides been completely updated and contains three brand-new chapters that concentrate on content material, discovery and the cellular revolution.

See also

• Trade Marketing Strategies, Second Edition: The partnership between manufacturers, brands and retailers (The Marketing Series)
• Ninety Percent of Everything: Inside Shipping, the Invisible Industry That Puts Clothes on Your Back, Gas in Your Car, and Food on Your Plate
• Functional Clothing Design: From Sportswear to Spacesuits