Competing Against Time: How Time-Based Competition is Reshaping Global Markets

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Author: George Stalk

Pages: 304

Size: 1.240,84 Kb

Publication Date: February 27,2003

Category: Industrial



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Today, time may be the cutting edge. Actually, as a strategic weapon, contend George Stalk, Jr., and Thomas M. Costs usually do not boost with greater purchase in quality; In this path-breaking book based on ten years of analysis, the authors argue that the methods leading companies manage period? they decrease.symbolize the most effective new resources of competitive benefit.

With many detailed examples from businesses which have put time-structured strategies in place, such as for example Federal government Express, Ford, Milliken, Honda, Deere, Toyota, Sunlight Microsystems, Wal-Mart, Citicorp, Harley-Davidson, and Mitsubishi, the authors describe just how reducing elapsed period can make the vital difference between achievement and failure. Give clients what they need when they want to buy, or your competition will. each goes down. Furthermore, the authors display that by refocusing their institutions on responsiveness, businesses are uncovering that long-kept assumptions about the behavior of costs and clients aren’t true: Costs usually do not boost when lead moments are decreased; they decline. Hout, time may be the equivalent of money, efficiency, quality, even creativity.in production, in brand-new product advancement, and in product sales and distribution? Factories are near to the clients they serve. Time-based businesses are providing greater varieties of services and products, at lower costs, and with quicker delivery moments than their even more pedestrian competitors. And unlike a frequently held belief that client demand would be just marginally improved by extended item choice and better responsiveness, the authors display that the real results have already been an explosion in the demand for the merchandise or assistance of a time-delicate competitor, generally catapulting it in to the most rewarding segments of its marketplaces.

With persuasive proof, Stalk and Hout record that point consumption, like price, is quantifiable and for that reason manageable. Today’s new-generation businesses recognize period as the 4th dimension of competitiveness and, consequently, operate with flexible production and rapid-response systems, and place amazing focus on R&D and technology. Costs do not rise when product range is improved and response period is decreased; Companies are structured to create fast responses instead of low costs and control.

Stalk and Hout conclude that practically all businesses can use period as a competitive weapon. Companies focus on reducing if not really eliminating delays and utilizing their response benefit to attract the most rewarding customers. In sector after sector, they illustrate the procedures involved in learning to be a time-structured competitor and the methods managers can open up and sustain a substantial advantage over your competition.


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