McDonald's: Behind The Arches

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Author: John F. Love

Pages: 496

Size: 3.199,26 Kb

Publication Date: July 1,1995

Category: Culinary



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Perfect for supporters of The Founder, this is actually the real-life tale of the globe’s premier entrepreneurial achievement.

The development of McDonald’s worldwide proceeds to astonish.

Inspiring, interesting, and filled up with behind-the-scenes tales, this remarkable saga provides an irresistible look in the great American business achievement. McDonald’s created McJobs, an application that employs both mentally challenged adults and older persons.

McDonald’s is a trendsetter in marketing, concentrating on different demographics along with the actually disabled. And because its franchisees possess their fingertips on the pulse of industry, McDonald’s has evolved effectively with medical food revolution, launching a large number of new products and shifting toward environmentally secure packaging and recyclable products. In tough financial situations, McDonald’s proved that ingenuity, learning from your errors, and gut instinct had been the keys to creating a service business the whole planet has arrive to admire.


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