The Advertising Concept Book: Think Now, Design Later (Third)

Download The Advertising Concept Book: Think Now, Design Later (Third) PDF EPUB

The traditional guide to strategies, strategies, and promotions in advertising, right now in a revised and up-to-date third edition

In creative marketing, no quantity of glossy display will improve a poor idea. That’s why this book is focused on the first & most important lesson: idea. Fifty years’ worthy of of international, award-earning ad campaigns―in the proper execution of over 450 “roughs” specially made by the writer, fifty which are not used to this edition―also reinforce the book’s primary lesson: a great idea can last permanently.

Pete Barry outlines basic but fundamental guidelines about how exactly to “push” an advertisement to carefully turn it into something excellent, while exercises throughout help visitors assess their own function and that of others.

Structured to supply both a complete program on advertising and an instant reference on specific sector topics, it addresses every aspect of the business enterprise, from how exactly to write duplicate and learn the innovative process to how companies work and the various strategies utilized for all sorts of mass media. This edition provides been updated to add extended chapters on interactive marketing and integrative marketing, a fresh chapter on branded interpersonal media, and fifty specifically drawn fresh roughs of key promotions.

See also

• Branded Interactions: Creating the Digital Experience
• Effective Advertising: Understanding When, How, and Why Advertising Works (Marketing for a New Century)
• The Elements of Typographic Style: Version 4.0: 20th Anniversary Edition