Download Consumer-Centric Category Management : How to Increase Profits by Managing Categories based on Consumer Needs PDF EPUB
Author: ACNielsen
Pages: 368
Size: 2.447,39 Kb
Publication Date: June 9,2014
Category: Retailing
In some elements of the world, specifically in developing market segments, category management today continues to be a stretch goal – a fresh idea filled with untapped potential. , and others, refinements are getting made – many of them designed to place customer understanding front and middle.S., the U.K. In still others, especially in developed countries just like the U.
New concepts are emerging – from “trip management” to “aisle administration” to “customer administration.” Whether a fresh descriptor emerges to displace “category management” is however to be seen. Also if that will happen, what earned’t change may be the overall objective – to greatly help retailers and their producer partners succeed by giving the right collection of items that are marketed and merchandised predicated on a complete knowledge of the customers they are focused on serving. It could serve such a wide audience because category administration is approximately bringing a structured procedure to how executives believe and make decisions about their businesses, regardless of what information and it they get access to.
This reserve, which explores both condition of and the state-of-the-art in category administration, is for everybody with a vested curiosity in category administration. In other areas, the initial eight-step procedure that emerged in the past due 1980’s forms the building blocks of many companies’ method of category management.