Qualitative Research Methods for Media Studies

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Author: Bonnie S. Brennen

Pages: 248

Size: 2.434,09 Kb

Publication Date: September 25,2012

Category: Media Studies



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This publication introduces the fundamental qualitative methods found in media analysis, with an focus on integrating theory with repetition.

This textual content is a thorough and accessible launch to qualitative methods, perfect for press and mass communication analysis courses. Each technique is launched through step-by-stage instruction on conducting analysis and interpreting research results, alongside in-depth discussions of the traditional, cultural, and theoretical context of this method and case research drawn from released scholarship.


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