Marketing and Managing Tourism Destinations

• A good introduction to destination online marketing strategy and preparing, to firm and support preparing and to operations, execution and evaluation, along with major issues, problems and expected brand-new directions for destination advertising, management and Destination Administration Businesses (DMOs).
• To motivate reflection on main designs addressed and spur vital thinking, discussion queries and links to help expand reading are contained in each chapter. It targets how destination advertising is planned, applied and evaluated along with the management and functions of destination advertising and management companies, how they carry out business, major opportunities, issues and issues they encounter to contend for the global leisure and business travel marketplaces.
• A distinctive systematic model to control and market places.

This available yet rigorous textual content provides learners with an in-depth summary of all of the factors and problems which are essential to consider to produce a destination successful.