Bill Bernbach's Book: A History of Advertising That Changed the History of Advertising

Bill Bernbach's Book: A History of Advertising That Changed the History of Advertising cover

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Author: Evelyn Bernbach

Pages: 219

Size: 1.288,27 Kb

Publication Date: April 12,1987

Category: Advertising



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This inside appear at one of the most famous promotional initiatives in recent history created by Bill Bernbach, founder of Doyle Dave Bernbach, includes information on each campaign’s history and philosophy, along with theories on advertising


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