Adobe Experience Manager: Classroom in a Book: A Guide to CQ5 for Marketing Professionals

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Pages: 368

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Publication Date: August 30,2013

Category: Marketing



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Adobe Knowledge Manager (formerly CQ5) can be an industry leading content management system targeted at giving digital internet marketers the capability to create, manage, and deliver individualized online encounters.

Ch 17: Technical Fundamentals

Adobe Experience Supervisor: Classroom in a Publication is the definitive instruction for marketers who would like to understand and figure out how to use the system. It clarifies the business enterprise worth of the features and the entire philosophy of the merchandise and is definitely a must-read before seated to utilize an implementation group. They’ll also find out about common errors and how to prevent them. They’ll obtain insight into how exactly to accomplish the essential tasks to better develop and manage articles. Marketers will realize why AEM is built since it is so they are able to alter business procedures and take part in successful execution.

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Ch 1: THE FUNDAMENTALS

   •   The fundamentals of content administration in Adobe Experience Supervisor

   •   How exactly to integrate Adobe Knowledge Manager with additional Adobe Marketing Cloud items

   •   How exactly to manage dynamic content material that is geared to specific viewers

Ch 18: Defining Requirements

STARTING OUT

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After scanning this book, entrepreneurs will understand:

Ch 2: Analyzing AEM

Ch 10: Mobile for Entrepreneurs

Ch 4: Digital Asset Administration

Ch 14: ADVERTISING CAMPAIGN Administration Â

Ch 6 Multilingual Content material

Ch 7: Workflows

Ch 8: Sociable Communities

Ch 9: E-Commerce

Ch 3: Handling Content material

Ch 19: User Encounter Style

Ch 12: Administration Essentials

Ch 13: Internet Analytics

Ch 5: Metadata and Tagging

Ch 15: Dynamic Content material

Ch 16: Integrating AEM

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   •   The essential concepts that will assist to make a smooth execution

Ch 11: Architecture Essentials

Ch 20: The Implentation Process



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