Download The Adobe SiteCatalyst Handbook: An Insider’s Guide PDF EPUB
Author: Author
Pages: 360
Size: 1.716,46 Kb
Publication Date: October 24,2012
Category: Data Mining
As the globe of advertising goes digital, companies must integrate web analytics to their procedure to see evaluate how advertising campaigns perform also to improve website conversion. Adobe SiteCatalyst, the main element of the Adobe Digital Advertising Suite (formerly Omniture), may be the innovative web analytics tool in the marketplace.
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The Adobe SiteCatalyst Handbook is usually your key to finding out how to use this powerful internet analytics device. Recognized SiteCatalyst professional Adam Greco walks you through the inspiration of this program and teaches you real-world examples to greatly help further your knowledge of the product. Ultimately, you’ll have the ability to answer business queries that you never believed you could address and generate internet analyses which should improve your site’s profits on return.
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You’ll discover ways to:
* Create internet analytics reviews and data exports
* Design advanced internet analytics dashboards
* Effectively track internet marketing promotions
* Analyze website shopping cart software overall performance
* Connect on the web and post-website data
* Grasp website segmentation methods
* Use fundamental and advanced pathing evaluation
* Understand the internal workings of Adobe SiteCatalyst
In addition, it includes useful tips about using on Adobe ReportBuilder and advanced functions that will advantage seasoned SiteCatalyst users. For end-users of SiteCatalyst, the publication provides how-to guidelines for all main SiteCatalyst features. Additionally, you will discover ways to apply SiteCatalyst to common internet analytics challenges which range from marketing campaign monitoring to shopping cart evaluation to visitor engagement.