Download The Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power PDF EPUB
Author: Joseph Turow
Pages: 344
Size: 1.569,71 Kb
Publication Date: January 17,2017
Category: Privacy & Surveillance
A revealing and surprising consider the techniques aggressive consumer marketing and tracking, currently pervasive online, are arriving at a retail store in your area
By one professional’s prediction, within two decades half of Americans could have body implants that inform retailers how they experience specific products because they browse their regional stores. In fact, a concealed surveillance revolution has already been occurring inside brick-and-mortar shops, where People in america still do the majority of their buying. The idea may be outlandish, nonetheless it reflects executives’ get to understand buyers in the aisles with the same obsessive details that they monitor us on-line. Drawing on his interviews with retail executives, evaluation of trade publications, and encounters at insider market meetings, marketing and digital studies professional Joseph Turow pulls back again the curtain on these developments, showing what sort of new hyper-competitive era of merchants—which includes Macy’s, Focus on, and Walmart—has already been using data mining, in-shop monitoring, and predictive analytics to improve the way we purchase, undermine our personal privacy, and define our reputations. Eye-starting and timely, Turow’s book is vital reading to understand the continuing future of shopping.