FT Essential Guide to Business Writing: How to write to engage, persuade and sell (Financial Times Guides)

Download FT Essential Guide to Business Writing: How to write to engage, persuade and sell (Financial Times Guides) PDF EPUB

Whether you are composing a proposal, a written report, a display or a contact, this book will highlight how to compose to persuade personnel, colleagues, table directors and clients. The Financial Times Essential Information to Business Composing demonstrates how the selection of language can impact your reader. In addition, it gives you the composing secrets utilized by the world’s greatest advertising writers, used to great effect within your own business composing.

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It demonstrates how to create for different viewers and in various media using style, framework and the psychology of vocabulary to your advantage.

See also

• Technical English: Writing, Reading and Speaking (8th Edition)
• Scientific and Technical Writing Today: From Problem to Proposal
• English for Pharmacy Writing and Oral Communication