Download Strategy Process: Concepts, Contexts, Cases, 5th edition PDF EPUB
Author: Joseph Lanpel
Pages: 562
Size: 1.212,23 Kb
Publication Date: September 3,2014
Category: Strategy & Competition
‘There are two different people, and just two, whose ideas should be taught to every MBA in the world: Michael Porter and Henry Mintzberg.’ - Forbes Magazine The Technique Process is a really original and authoritative technique textbook. It demonstrates strategy is intimately linked to organizational politics and specific management styles, and is usually firmly grounded in real life rather than pushing genuine theory. From contemporary multinationals to the battlefields of 19th hundred years Europe, this book demonstrates strategy is all over the place, and understanding it is vital. The author group of Mintzberg, Lampel, Quinn and Ghoshal expose a richness of theory and practice into this textual content, offering a perfect introduction for individuals who want to build up a deep knowledge of strategy. In addition to offering a comprehensive summary of the large body of academic understanding in this region, The Strategy Procedure encourages a useful perspective through 36 considerable case studies. Today into its 5th edition, this text will not shy from the complexity of technique but instead seeks to illuminate where it could and encourage debate and reflection at every change.