Download The Digital Transformation Playbook: Rethink Your Business for the Digital Age (Columbia Business School Publishing) PDF EPUB
Author: David Rogers
Pages: 296
Size: 3.538,35 Kb
Publication Date: April 26,2016
Category: Structural Adjustment
Rethink your business for the digital age group.
Every business begun prior to the Internet today faces the same problem: How exactly to transform to contend in a digital economic climate?
Globally recognized digital professional David L.
Rogers illustrates every technique in this playbook with real-world case research, from Google to GE, from Airbnb to the NY Situations .
Many books offer tips for digital start-ups, but The Digital Transformation Playbook may be the first total treatment of how legacy businesses can transform to thrive in the digital age group.
Rogers displays why traditional businesses have to rethink their underlying assumptions in five domains of technique―customers, competition, data, invention, and worth. He reveals how exactly to harness customer systems, platforms, big data, speedy experimentation, and disruptive business versions―and how exactly to integrate these into your existing business and corporation. Rogers argues that digital transformation isn’t about updating your technology but about upgrading your strategic considering. It is an essential guide for executives seeking to take their companies to another stage of profitable development. Based on Rogers’s 10 years of study and teaching at Columbia Business College, and his consulting for businesses all over the world, The Digital Transformation Playbook shows how pre-digital-era businesses can reinvigorate their video game plans and catch the new possibilities of the digital globe. With useful frameworks and nine step-by-step planning equipment, he distills the lessons of today’s finest digital innovators and makes them usable for businesses at any stage.