Download Customer Sense: How the 5 Senses Influence Buying Behavior PDF EPUB
Author: Author
Pages: 185
Size: 3.317,05 Kb
Publication Date: March 13,2013
Category: Operations Research
An insightful appearance at how touch, flavor, smell, audio, and appearance impact how customers relate with products about a sensory level, and how little sensory changes could make an enormous impact. Customer Feeling describes how managers may use this knowledge to boost packaging, branding, and marketing to captivate the consumer’s senses.