Download The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market PDF EPUB
Author: Michael Treacy
Pages: 224
Size: 1.728,96 Kb
Publication Date: January 10,1997
Category: Research
The traditional bestseller outlining methods for just about any business striving to attain marketplace dominance
What will your company do much better than other people? Drawing on in-depth research and interviews with the very best CEOs in the united states, famous business strategists Michael Treacy and Fred Wiersema reveal that effective companies do not try to end up being everything to everyone. How do you want to increase that value following year? What unique worth do you offer to your visitors? Instead, they win clients by mastering among three “worth disciplines”: the best quality products, the cheapest prices, or the very best customer encounters.
Provided in disarmingly basic and provocative conditions, The Self-discipline of Marketplace Leaders shows what must be done to become leader in your marketplace, and stay there, within an ever more advanced and demanding globe. From FedEx to Walmart, the firms that relentlessly centered on a single self-discipline not merely thrived but dominated their sectors, while once powerful companies that didn’t obtain the message, from Kodak to IBM, faltered.