Download Digital Marketing PDF EPUB
Author: Vandana Ahuja
Pages: 437
Size: 1.509,27 Kb
Publication Date: February 1,2016
Category: Sales & Selling
Digital Marketing was created as a textbook for administration students specializing in advertising. A section on practicing digital advertising by the end
of each chapter tries to take the pupil to the real-world situation.
This book is split into four sections. The next section, Business Motorists in the Virtual Globe, handles the realm of public media followed by on the web branding, building traffic, Internet business versions, and e-commerce. Each chapter includes a couple of concept review queries and critical thinking queries to test the data gained. The 1st section, Advertising in the Digital Period, starts with a synopsis of e-marketing accompanied by the online marketing blend in the digital framework. The 3rd section, Online Equipment for Advertising,
handles various Web equipment for building customer engagement, content management, advertising campaign management, customer segmentation, and building marketplace influence. Finally, the 4th section, The Modern Digital Revolution, handles the world of on-line co-creation communities and will be offering in-depth
dialogue on Facebook marketing furthermore to other Web-based equipment for advertising.
Numerous good examples, exhibits, case research, and illustrations have already been included to help learners assimilate the ideas better. After that it discusses the part of theonline consumer accompanied by CRM strategies that businesses may use with
the aid of the digital moderate to retain and develop customer relationship. The reserve discusses various digital mass media and analyses the way the field of advertising can reap the benefits of them.