Download Social Media: Enduring Principles PDF EPUB
Author: Ashlee Humphreys
Pages: 320
Size: 2.701,76 Kb
Publication Date: December 3,2015
Category: Media Studies
Social Media: Enduring Concepts offers a comprehensive summary of topics in sociable media, from interpersonal communication to the role of public media in culture and society. It addresses not only cultural problems like online identification and community, but also tackles even more analytical topics like interpersonal media measurement, network evaluation, and social press economics at an introductory level.
It draws from longstanding theories in conversation, journalism, sociology, and advertising, but also includes several contemporary case examples, rendering it a foundational textual content in the region.
Filling the necessity for a typical academic textual content in the field, Sociable Media: Enduring Concepts summarizes both foundational and state-of-the-art research and in addition presents a coherent framework for upcoming research. Instead of providing the final term or predictions, it aims to open up a well-structured, well-grounded discussion about media changeover and its results. Each chapter is founded on a couple of core social technology theories and concepts instead of platform-specific frameworks and results.