Download How Brands Grow: What Marketers Don’t Know PDF EPUB
Author: Author
Pages: 228
Size: 3.570,31 Kb
Publication Date: April 12,2010
Category: Entrepreneurship
This book provides evidence-based answers to the main element questions asked by marketers each day.
The most unique element to this publication is certainly that the laws and regulations presented are proven; It’s the first book to provide these laws and regulations in context also to explore their meaning and program. Tackling problems such as for example how brands develop, how advertising does work, what price promotions do and how loyalty applications really have an effect on loyalty, How Brands Grow presents years of analysis in a style that’s written for marketing experts to develop their brands. they have already been found to carry over varied conditions, period and countries.
That is contrary to most advertising texts and even, much information provides proof that much contemporary marketing theory is definately not soundly based.