Download Kleppner’s Advertising Procedure (18th Edition) PDF EPUB
Author: Ron Lane
Pages: 840
Size: 2.042,48 Kb
Publication Date: January 25,2010
Category: Advertising
The eighteenth edition reflects how brand-new media has changed marketing.
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Kleppner’s Advertising Process introduces readers to advertising by providing insight from professionals and recent examples that highlight the best advertisements and promotional techniques. This text also provides readers with a clear, comprehensive look at the roles practitioners play from three key perspectives: a firm’s marketing/advertising department, an ad agency professional, and media executives. gong1deng “> Â
An all-inclusive launch to the thrilling and dynamic globe of marketing.
See also
- Bill Bernbach's Book: A History of Advertising That Changed the History of Advertising
- Effective Advertising: Understanding When, How, and Why Advertising Works (Marketing for a New Century)
- Madison Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies