Marketing Research: An Applied Orientation (6th Edition)

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Pages: 944

Size: 2.100,13 Kb

Publication Date: July 17,2009

Category: Research



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For undergraduate and graduate marketing analysis classes.

Go through the Interaction Between Advertising Research and Advertising Decision-Producing
Marketing Analysis: An Applied Orientation requires a exclusive used and managerial orientation that illustrates the conversation between marketing analysis decisions and marketing administration decisions.

The S ixth Edition is a lot more current, modern, illustrative, and delicate to user requirements. This text is extensive, useful, and presents balanced insurance of both qualitative and quantitative materials.


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