Download Integrated Advertising, Promotion and Marketing Communications (4th Edition) PDF EPUB
Author: Author
Pages: 480
Size: 2.064,89 Kb
Publication Date: January 7,2009
Category: Advertising
Clow and Baack examine marketing and marketing promotions through the zoom lens of integrated marketing and sales communications.
Integrated MARKETING AND SALES COMMUNICATIONS; Evaluating a Marketing Plan
The carefully integrated strategy of the text blends advertising, marketing promotions and marketing and sales communications together, providing visitors with the information they have to understand the procedure and great things about successful IMC campaigns. Marketing Media Selection; Data source and Direct Response Advertising; Regulations and Ethical Issues; Advertising Style: Theoretical Frameworks and Types of Appeals; Advertising Style: Message Strategies and Executional; Buyer Behaviors; E-active Advertising; Alternative Marketing; Offers Opportunity Analysis; Sales Offers; PR and Sponsorship Programs; Marketing Management; Corporate Picture and Brand Administration;