Download Industrial Marketing: Analysis, Planning, and Control PDF EPUB
Author: Robert R. Reeder
Pages: 670
Size: 1.585,73 Kb
Publication Date: February 1,1991
Category: Industrial
This text has an summary of industrial marketing. It offers a section on commercial marketing environments, with worldwide considerations, and a debate of high technology exports, and considers such areas as the resellers marketplace, computerized data analysis methods, item positioning, perceptual mapping and professional provider advertising. There is expanded insurance of marketing solutions, telemarketing, marketing cleverness, surveying groups and pc uses, including sales team automation, on-collection databases and worldwide databases. This second edition features an updated conversation of the training curve to reflect fresh international considerations. New suggestions in the field are built-in which includes entrepreneurship, auditioning and small company decision-making.
–This text identifies an out of printing or unavailable edition of the title. Additionally, there are case studies which cope with international complications such as international transport, communicating with subsidiaries in additional countries, the propriety of presents or bribes and complications of foreign companies generally. Special emphasis is positioned on decision-making concerning distribution stations and conflict quality strategies.