Download Sales Promotion: Concepts, Methods, and Strategies PDF EPUB
Author: Author
Pages: 0
Size: 3.507,20 Kb
Publication Date: May 3,1995
Category: Sales
Offers an summary of the field of marketing promotions: how promotions affect profits, types of product sales promotions, the conversation of promotion and marketing, and future study.
With a useful orientation grounded in rigorous scholarship, this monograph will be a useful resource to both academics and businesspeople.