Download The Definitive Guide to Entertainment Marketing: Bringing the Moguls, the Media, and the Magic to the World (2nd Edition) PDF EPUB
Author: Author
Pages: 304
Size: 2.451,62 Kb
Publication Date: July 8,2013
Category: Global Marketing
Entertainment Marketing Today:
Every System, Technology, and Opportunity
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Addresses film, wire, broadcast, music, sports activities, publishing, social media, video gaming, and even more
Reflects powerful trends which range from smartphones to globalization
Demonstrates breakthrough strategies integrating marketing, promotion, PR, and on the web content material distribution
By sector insiders with years of knowledge as leaders and consultants
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Entertainment spending is usually soaring globally, driven by new systems, new platforms, home based business versions, and unrelenting demand amongst seven billion customers.
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You’ll master latest methods to grab consumers’ interest and wallets fast …make your encounters wannasee, haftasee, mustsee …get more value through sociable platforms, mobile technology, and integrated advertising strategies…overcome challenges which range from poor buzz to piracy…completely leverage licensing, merchandising, and sponsorships…and successfully marketplace all types of entertainment.
Today, two leading practitioners present how to transform content material into income today and tomorrow …any content material, on any system, in any market, globally. Which means entertainment marketing possibilities are soaring, as well. But this business is definitely more technical and competitive than ever–and it’s changing at breakneck speed.