E-Commerce 2016: Business, Technology, Society (12th Edition)

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Author: Kenneth C. Laudon

Pages: 912

Size: 1.489,54 Kb

Publication Date: January 16,2016

Category: E-Commerce



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For undergraduate and graduate courses in business.“> Â

Understanding The Vast And Growing Field of E-Commerce


In the Twelfth Edition , gong6deng gong4deng Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today’s tech world. An in-depth investigation of companies such as Uber, Pinterest, and Apple kick-off the course while preparing you for real-life scenarios.“> Laudon’s E-Commerce 2016: Business, Technology, Culture emphasizes three traveling forces behind the growing field of e-commerce: technology modification, business development, and public issues.


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