Download Principles of Marketing (16th Edition) PDF EPUB
Author: Philip T. Kotler
Pages: 736
Size: 2.091,81 Kb
Publication Date: January 9,2015
Category: Marketing
NOTE:Â That is a standalone item.
For Principles of Advertising courses that require a thorough textual content
Help students discover ways to create customer worth and engagement
In a fast-changing, progressively digital and social industry, it’s more vital than ever before for marketers to build up meaningful connections with their clients.
That bundle contains ISBN-10: 0133795020Â / ISBN-13: 9780133795028 and ISBN-10: 0133862097 / ISBN-13: 9780133862096.
Thoroughly revised to reflect the main trends impacting contemporary advertising, this edition is filled with tales illustrating how companies make use of new digital technology to increase customer engagement and form brand conversations, encounters, and communities.
MyMarketingLab will not arrive packaged with this article. If you want to purchase both physical textual content and MyMarketingLab seek out ISBN-10: 0133973107 / ISBN-13: 9780133973105. To greatly help students learn how to create worth and build customer associations, Kotler and Armstrong present fundamental advertising information in a innovative customer-worth framework.
MyMarketingLab should just be purchased when needed by an instructor. Concepts of Marketing helps learners master today’s essential marketing problem: to create radiant, interactive communities of customers who make items and brands a fundamental element of their daily lives.