Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning (FT Press Analytics)

Download Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning (FT Press Analytics) PDF EPUB

Master useful strategic marketing evaluation through real-life case research and hands-on illustrations. In LEADING EDGE Advertising Analytics , three pioneering specialists integrate all three primary areas of advertising analytics: statistical evaluation, experiments, and managerial intuition.ll gain an in-depth knowledge of:Â

• The true value of advertising analytics
• How exactly to integrate quantitative evaluation with managerial sensibility
• How exactly to apply linear regression, logistic regression, cluster evaluation, and Anova models
• The key part of careful experimental style

For all marketing professionals focusing on advertising analytics and/or business cleverness;ll have to allocate assets, define optimal advertising mixes; perform effective evaluation of clients and digital marketing promotions, and create high-worth dashboards and metrics.

Â

For every marketing issue, the authors assist you to:Â

• Identify the proper data and analytics methods
• Conduct the evaluation and acquire insights from it
• Outline what-if scenarios and define optimum solutions
• Connect your insights to strategic decision-producing

Each chapter contains specialized notes, statistical understanding, case studies, and actual data you may use to perform the evaluation yourself. and for college students and faculty in every graduate-level business programs covering Marketing Analytics, Advertising Effectiveness, or Advertising Metrics

See also

• Getting Started with Data Science: Making Sense of Data with Analytics (IBM Press)
• The Adobe SiteCatalyst Handbook: An Insider's Guide
• Practical Cassandra: A Developer's Approach (Addison-Wesley Data and Analytics)