Selling Today: Partnering to Create Value (13th Edition)

Selling Today: Partnering to Create Value (13th Edition) cover

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Pages: 517

Size: 2.882,14 Kb

Publication Date: January 23,2014

Category: Sales



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For courses in Product sales and Personal Offering.

MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor.“>

Extensive, real-world applications, cautiously integrated with current personal offering principles.

gong1deng gong0deng Selling Today: Partnering to Create Value gong3deng gong2deng helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of “learn by doing” materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process. As the developed nations of the world transition from a production focus to a sales-and-service focus, this cutting-edge new edition prepares students to succeed as members of a new generation of businesspeople. gong6deng gong7deng ¿ gong6deng gong7deng MyMarketingLab for gong0deng Selling Today gong3deng is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning.“> The program will provide an improved teaching and learning knowledge—for you as well as your learners.

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  • Help Students Apply Principles: THE TRUTH Selling Today Movies—which feature eleven role-play scenarios—allow college students to believe the function of a salesperson in offering scenarios that are relevant in today’s competitive environment.
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