Consumer Behavior: Buying, Having, and Being (11th Edition)

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• Digital Consumer Concentrate: This textual content proceeds to highlight and celebrate the brave “ new world ” of digital customer behavior.

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  See also

  • The Business of Choice: Marketing to Consumers' Instincts
  • Marketing Research: An Applied Orientation (6th Edition)
  • The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market