Download Tourism: The Business of Hospitality and Travel (5th Edition) PDF EPUB
Author: Author
Pages: 408
Size: 1.610,98 Kb
Publication Date: July 28,2013
Category: Hospitality, Travel & Tourism
Tourism: THE BUSINESS ENTERPRISE of Hospitality and Travel, 5e sights the market from a business perspective—examining the management, advertising and finance problems most significant to industry associates. Chapters reveal a built-in style of tourism and address customer behavior, provider quality and personal offering.
This edition includes early protection of geography, more worldwide examples, new case research and expanded software and web-centered exercises. Readings and integrative instances close each component and end-of-chapter exercises give application activities for college students.