Download Principles of Marketing (15th Edition) PDF EPUB
Author: Philip T. Kotler
Pages: 720
Size: 3.517,96 Kb
Publication Date: January 19,2013
Category: Marketing
Readers thinking about an overview of advertising strategies and methods.
Discover ways to create worth and gain loyal clients. Emphasizing the fantastic role that technology has in contemporary advertising, it’s filled with new tales and good examples illustrating how companies use technology to get competitive benefit—from traditional advertising all-stars such as for example P&G and McDonald’s to new-age group digital rivals such as for example Apple and Google.
The fifteenth edition provides been completely revised to reflect the main tendencies and forces impacting advertising in this period of customer worth and high-tech customer romantic relationships. Presenting fundamental marketing details in a innovative customer-worth framework, the reserve helps readers learn how to create worth and gain loyal clients.
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Principles of Advertising assists current and aspiring marketers grasp today’s key advertising challenge: to create lively, interactive communities of customers who make items and brands part of their daily lives.