Download Marketing for Hospitality and Tourism (6th Edition) PDF EPUB
Author: Philip T. Kotler
Pages: 704
Size: 1.920,78 Kb
Publication Date: March 15,2013
Category: Hospitality, Travel & Tourism
Advertising for Hospitality and Tourism, 6e may be the definitive supply for hospitality marketing programs. Taking an integrative strategy, this highly visible, four-color reserve discusses hospitality advertising from a group perspective, examining each hospitality division and its own role in the advertising mechanism. These best-offering authors are referred to as leading advertising educators and their publication, a global phenomenon, may be the most typical adoption for the program.
Made with extensive pupil and professor evaluations, this edition includes fresh coverage of social press, discussion of current sector trends, and hands-on software assignments.