Download Marketing Management: Analysis, Planning, Implementation, and Control PDF EPUB
Author: Author
Pages: 837
Size: 1.241,71 Kb
Publication Date: May 28,1999
Category: Marketing
An analysis of trends and developments in global advertising management. Emphasis is positioned on managing business procedures and primary competencies, not only departmental functions. The publication carries a section on brand advancement among the keys to effective marketing. Also emphasized may be the need for teamwork between advertising and the rest of the features of the business. The written text provides company types of creative, market-focused actions. Different perspectives are launched in strategic marketplace planning.