Marketing: Defined, Explained, Applied, Student Value Edition (2nd Edition)

Marketing: Defined, Explained, Applied, Student Value Edition (2nd Edition) cover

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Author: Michael P Levens

Pages: 384

Size: 2.619,77 Kb

Publication Date: January 31,2011

Category: Marketing



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A distinctive and easy-to-read break down of marketing information. The initial visual and organizational design of the written text clearly presents important information that draws visitors into the material, permitting them to make use of their text-rather than passively read it.

“Advertising: Defined, Described, Applied “was created from the bottom up to become the most usable reference instruction for understanding the concepts of marketing. The next edition includes a new format that means it is easier for visitors to review and learn the materials.


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