Electronic Commerce: From Vision to Fulfillment (3rd Edition)

Electronic Commerce: From Vision to Fulfillment (3rd Edition) cover

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Author: Elias M. Awad

Pages: 576

Size: 1.181,43 Kb

Publication Date: February 26,2006

Category: Web Marketing



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This briefer textual content gives students a synopsis of managerial and complex concepts of e-commerce.  The material follows a existence cycle method of show students the complete procedure for e-commerce from “eyesight” or strategic likely to “fulfillment” for delivery of services and products with the purpose of customer satisfaction.


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