Download Retailing Management, 9th Edition PDF EPUB
Author: Author
Pages: 670
Size: 3.634,62 Kb
Publication Date: November 20,2013
Category: Retailing
Retailing Management’s 9th edition places vital and practical focus on five exciting brand-new developments in retailing’s hi-tech, global, growth industry: (1) big data and analytical options for decision making, (2) communicating with clients and enhancing the purchasing experience with social mass media and smart phones, (3) utilizing mobile stations and providing a smooth multichannel customer experience, (4) engagement in corporate cultural responsibility and the public factors of business decisions, and (5) the impacts of globalization on the retail sector. With focus on many of the most admired and sophisticated suppliers in the globe like Wal-Mart, House Depot, Amazon, Starbucks, and Kroger, the 9th edition of Retailing Administration provides complicated and rewarding possibilities for students thinking about retailing careers and professions with businesses such as for example IBM, Procter & Gamble, and Google that support the retail sector.
Retailing Administration is certainly proud to welcome Dhruv Grewal, Toyota Seat of Commerce and Digital Business, and Professor of Advertising at Babson University, to the 9th edition writer group. New Vignettes in each chapter and the addition of Connect to SmartBook help the 9th edition of Retailing Administration maintain and develop as the market’s leading Retailing franchise. Dhruv brings years of educational knowledge and close collaborations with Michael Levy to co-author several retailing content and co-edit the Journal of Retailing from 2001 to 2007, circular out this powerful writer team.