Download Consumer Behavior: Building Marketing Strategy, 12th Edition PDF EPUB
Author: Delbert Hawkins
Pages: 772
Size: 864,87 Kb
Publication Date: February 24,2012
Category: Research
Consumer Behavior: Building ONLINE MARKETING STRATEGY provides learners with a usable, strategic knowledge of customer behavior. As a result, the written text integrates theory, strategy-structured examples, and program. The authors think that knowledge of the elements that influence customer behavior can, with repetition, be used to build up sound marketing strategy.