Download Marketing Management: A Contemporary Perspective. Christian Homburg, Sabine Kuester and Harley Krohmer PDF EPUB
Author: Christian Homburg
Pages: 664
Size: 2.736,70 Kb
Publication Date: November 1,2008
Category: Sales & Selling
“Marketing Management: A Modern Perspective” provides a fresh perspective on advertising from a few of the leading experts in Europe. The reserve covers a full selection of industrial sectors including business-to-customer, business-to-business, providers marketing, retailing and worldwide marketing from businesses around the world. This exciting new reserve combines scholarly international analysis with relevant and modern examples from marketplaces and brands around the world. It is normally an intensive, carefully crafted, and extensive resource that really helps to understand and resolve the problems in implementing successful advertising. The book offers learners and practitioners the extensive coverage they have to make the proper decisions to create and implement extremely successful marketing strategies. Advertising Management can be an authoritative investigation of modern advertising. The authors combine their knowledge as researchers and market consultants to supply the conceptual and theoretical underpinning of advertising and empirical study, helping students to comprehend how marketing concepts could be applied and applied. Professor Thomas S. Robertson, Wharton School Marketing Administration combines the best top features of a reference and textbook. It skillfully integrates the essential conceptual foundations in advertising with useful applications to provide as an important and excellent publication for both marketing college students and marketing professionals.