Transnational Management: Text, Cases & Readings in Cross-Border Management

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Author: Christopher Bartlett

Pages: 840

Size: 998,48 Kb

Publication Date: November 20,2006

Category: International Business



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TRANSNATIONAL MANAGEMENT targets the management challenges connected with growing strategies and managing the operations of companies whose activities stretch out across nationwide boundaries. Through textual content narrative, instances, and readings, the authors skillfully examine the advancement of strategy, organizational features, and management issues for working in the global economic climate. The objective of this publication is to supply a conceptual framework of the interplay between your multinational company, the countries where it can business, and the competitive environment where it operates.


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