Download A Creator’s Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms PDF EPUB
Author: Andrea Phillips
Pages: 288
Size: 866,21 Kb
Publication Date: June 21,2012
Category: Search Engine Optimization
The First How-To Strategy Guidebook to Transmedia Storytelling
“Phillips’s book is a robust device for anyone who would like to make a profession for him- or herself within the globe of transmedia. Through her assistance, the reader will be able to understand the basics of transmedia and the energy it could have when used in combination with a compelling and solid tale.”
―David Gale, Executive Vice President, MTV Cross Mass media
“Transmedia storytelling is usually a bold and interesting new arena for creativeness and technology.
If you would like to attract, engage, and captivate your target audience, you need this publication. . She demystifies the procedure and proves that you, too, can force the envelope and become part of the long term of storytelling. Andrea Phillips offers a compelling, thoughtful, and obvious guide to a following era of creators in this moderate. .”
―Michelle Satter, Founding Director, Sundance Institute Feature Film Plan
“An superb and fair-minded primer and study of the underpinnings and fast-evolving methods behind multiplatform narrative. Chapman, coauthor of Content Guidelines and Amazing Issues MAY HAPPEN
Includes Q&A periods with the globe’s leading professionals in transmedia storytelling
About the Reserve:
What’s transmedia storytelling and what did it do for you personally?
This isn’t the near future.”
―Jeff Gomez, CEO, Starlight Runner Entertainment
“A no-nonsense guideline for the fun-filled and strangely amazing world of transmedia storytelling.”
―C.
You’ll discover ways to:
- Choose the best platforms for your tale
- Determine whether to DIY or outsource function
- Discover and keep a solid core production group
- Make your audience a personality in your tale
- Obtain the funding you want―and even make money
- Forge your own successful transmedia profession
With these proven media-prepared strategies, you’ll discover ways to generate must-read content material, must-see movies, and must-check out websites which will only grow larger as audiences respond, contribute, and pass on the word. In the event that you work in advertising, entertaining, or marketing, transmedia storytelling can be a must-have device for pulling people into your globe.
Why perform you will need A Creator’s Information to Transmedia Storytelling ? . Compiled by an award-earning transmedia creator and famous video games designer, this book demonstrates how to work with the same marketing equipment used by heavy-hitters such as for example HBO, Disney, Ford, and Sony Images―at a fraction of the price.
It’s the buzzword for a fresh generation―a revolutionary way of telling tales across multiple media systems and types―and it’s quickly becoming the go-to technique for a multitude of businesses. You’ll create main buzz with structures such as for example alternate reality video games and fictional personality sites―or even “old-fashioned” systems such as for example email and calls. The even more you hook up to your target audience and the even more you get them mixed up in storytelling procedure, the more lucrative you will be. Strongly suggested! This is right now. This is one way you tell your tale, touch your viewers, and consider your game to another level―through transmedia storytelling. C.