Download Product Management. Donald R. Lehmann, Russell S. Winer PDF EPUB
Author: Author
Pages: 512
Size: 3.025,99 Kb
Publication Date: September 1,2006
Category: Marketing
“Product Administration, 4/e” by Lehmann and Winer is a lean, defining text that addresses three major jobs facing today’s item mangers: analyzing the marketplace, developing objectives and approaches for the merchandise or service involved, and building decisions about price, marketing, promotion, stations of distribution and provider. “Product Administration” utilizes the familiar Advertising Program as the unifying framework because of its lessons, and requires a “hands-on” strategy toward planning graduates to believe the positioning of product manager.