Giants of Enterprise: Seven Business Innovators and the Empires They Built

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Seven business innovators and the empires they constructed. George Eastman and his invention of the Kodak camera;

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The pre-eminent business historian of our period, Richard S. Tedlow, examines seven great CEOs who effectively managed cutting-advantage technology and shaped enduring business empires. Thomas Watson of IBM;

. Henry Ford and his car;

With the depth and clearness of a expert, Tedlow illuminates the thoughts, lives and strategies behind the legendary successes of our instances:

. Charles Revson and his usage of television advertising to operate a vehicle massive product sales for Revlon;

. Robert N. Noyce, co-inventor of the integrated circuit and founder of Intel;

. Sam Walton and his unprecedented retail machine, Wal-Mart.

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See also

• The Encyclopedia Of Technical Market Indicators, Second Edition
• Public Finance in Theory and Practice (5th Edition)
• Schaum's Outline of Theory and Problems of Managerial Economics (Schaum's Outlines)