Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports

Download Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports PDF EPUB

Sneaker Wars may be the fascinating true tale of the enemy brothers behind Adidas and Puma, two of the largest global brands of athletic shoes. But by the finish of World Battle II a vicious feud got torn the Dasslers aside, dividing their organization and their family members and launching them down individual, frequently contentious paths. Adi and Rudi Dassler began their shoe business within their mother’s laundry space and achieved nearly instantaneous success. From the fires of their animosity, two rival sneaker brands had been born, brands that could revolutionize the globe of professional sports activities, sparking astonishing behind-the-scenes offers, fabulous ad promotions, and multimillion-dollar agreements for pro sports athletes, from Joe Namath to Muhammad Ali to David Beckham.

See also

• The Seventh Sense: Power, Fortune, and Survival in the Age of Networks
• Reengineering the Corporation: A Manifesto for Business Revolution
• Designing And Managing The Supply Chain (With Cd) (Special Indian Edition), 3Ed