Download Focus: The Future of Your Company Depends on It PDF EPUB
Author: Al Ries
Pages: 320
Size: 3.622,80 Kb
Publication Date: September 27,2005
Category: Research
What’s the trick to a company’s continuing development and prosperity?
His commonsense method of business management is certainly founded on the premise that long-lasting achievement depends on concentrating on core items and eschewing the temptation to diversify into unrelated enterprises. He presents solid guidance on ways to get concentrated and how exactly to stay focused, installation of a workable blueprint for just about any company’s evolution that may increase market talk about and shareholder worth while ensuring future achievement. Using real-world good examples, Ries demonstrates in industry after sector, it is the businesses that withstand diversification, and concentrate instead on running a category in customers’ thoughts, that dominate their marketplaces. Internationally known marketing professional Al Ries gets the answer: focus.