Download Consumer Behavior PDF EPUB
Author: Author
Pages: 687
Size: 2.401,61 Kb
Publication Date: June 1,1987
Category: Management
For undergraduate- and graduate-level programs in Consumer Behavior and Consumer Psychology, offered in departments of Marketing, Psychology, Consumer Research, and MBA applications. The authors’ objective in Consumer Behavior, 5th Edition can be three-fold-(1) to supply a current, well balanced, and interesting treatment of the field; and (3) to supply students with a way of determining the managerial relevance of the buyer behavior concepts. (2) to totally integrate modern digital technology in to the learning and instruction procedures;