Download The Marketer’s Guide To Successful Package Design PDF EPUB
Author: Herbert Meyers
Pages: 272
Size: 1.911,98 Kb
Publication Date: June 1,1998
Category: Marketing
The Leaders Praise The Marketer’s Guideline to Successful Package Style “Among the first keys to unlocking the ‘black package’ of successful packaging advancement, this book provides the reader with fundamental concepts to accomplish a compelling competitive benefit through product packaging. – Nick Meyer Brosske, Meyer & Ruf GmbH Dusseldorf, Germany “Herb Meyers offers been both visionary and innovator in neuro-scientific package style. Schwartz Director of Packaging and Innovative Providers Kraft Foods, Inc. “This book can be an essential way to obtain reference for all people with an expert interest in brand identification and package style. This new reserve will become must reading for all customer package marketers… There is absolutely no other more comprehensive however easy-to-grasp summary of most key criteria upon this subject matter. – Terry T… . . No one could did it much better than Meyers and Lubliner.” – Christine Drake President International Style Management (London) “The publication we have been looking forward to! Weston Vice President Advertising Morton International – Peter Brinkman Vice President, Advertising Maxell Company of America “The authors communicate their vast understanding on how best to achieve successful product packaging design within an informative and intensely practical way, obviously linking the strategic advertising issues with effective style solutions. – Gerard Caron President Carre Noir (Paris) ” The Marketer’s Guide to Effective Package Style makes the critical link between your marketing feeling that creates brand identification and the look sense which makes products stick out on the shelves and drives product sales quantity.” – Brian W.E. One which provides keys to signing up for the marketing thought process to the design thought process.